Not necessarily. The goal isn't to rip out what's working — it's to figure out where your data is stuck and where things aren't talking to each other. Sometimes the tools you have are fine; they just need better structure underneath them. Sometimes one piece needs to change so the rest can work together. We'll figure that out during our initial conversations.

I work with growing businesses and nonprofits across a range of industries — construction, therapy practices, catering, events, photography, professional services, and SaaS companies. The common thread isn't the industry; it's that they've outgrown their current setup and need systems that can grow with them.

Yes. I design systems around how you actually work, not around what the software manual says. You don't need to be techy — you just need to know your business. If something I'm recommending doesn't make sense, that's my problem to solve, not yours.

It starts with a free 60-minute discovery call where we talk through your current tools, what's working, and where things break down. From there, I'll recommend the right path — whether that's hands-on guidance where you build your system with my support, a done-for-you engagement where I build it for you, or strategic advisory as a fractional CTO. Every engagement is different because every business is different.

My core stack is Airtable for data and operations, Make.com or Zapier for automation pipelines, and integrations with tools like QuickBooks, Stripe, and whatever your business already runs on. I also work with AI tools to streamline workflows and reduce repetitive work. The specific tools depend on what fits your situation — I'm not here to sell you on a platform.

It depends on scope. A focused build — like structuring your data and automating a few key workflows — might take a few weeks. A more complex engagement involving multiple integrations, API connections, and team-facing interfaces could take 6-12 months or longer. We'll scope that together during our first conversation so there aren't surprises.

A system that runs your back office — not a pitch deck or a strategy doc. Depending on the engagement, that could include structured databases, automated workflows, client-facing forms, dashboards for your team, and documentation so you know how everything works and how to maintain it.

That's exactly where I do my best work. I've built billing systems for construction companies with multiple payment types, multi-base architectures for nonprofits managing thousands of volunteers, and back-office systems for therapy practices juggling scheduling, assessments, and compliance. Messy and specific is the norm, not the exception.