Business Systems Architect
Your business runs on data.
Let's make sure it actually works.
I design systems from the data up - so the right information is always in the right place, at every stage of how your business works. Not a template. Not a patch. A system built around your actual workflows.
25+ years in data architecture & systems | Enterprise data systems applied at small-business scale | Construction · Nonprofits · Professional Services · Healthcare · Catering · Creative Studios | Database Design · Automation · AI Integration
Sound Familiar?
Most businesses don't have a tools problem. They have a data problem.
I design systems from the data up - so the right information is always in the right place, at every stage of how your business works. Not a template. Not a patch. A system built around your actual workflows.
You have five tools that don't talk to each other — and a different spreadsheet for each one.
You're rebuilding the same report every week from three different data sources. It takes hours. You don't fully trust the numbers.
Someone leaves and half your process knowledge walks out with them. Nothing is documented. You're starting over.
You're making decisions on gut feel because you can't trust your own data at the moment you need it.
You know you need to fix your systems before you scale. You just don't know what to fix first — or who to trust with it.
You've tried the templates, the popular tools, the consultants. Nothing sticks because it was never built around how you actually work.
"The problem isn't that you have the wrong tools. It's that nobody ever designed how your data was supposed to move."
What we build together
Built from the data up.
Before recommending a single platform, I ask: where does information originate in your business? What decisions does it need to inform? What does it need to look like at each stage?
Only once that's clear do we talk about what to build, and how to build it so it holds up as your business grows. This is what I call giving your data legs.
Hands-On
Custom Implementation
End-to-end systems design and build. We start with your data architecture, mapping how information moves across your operation, then design and build a system that reflects that reality.
Advisory · Retainer
Fractional Advisory
For teams that have builders but need strategic direction. Regular calls, async support between sessions. You build - I tell you what to build and why, and catch structural risks before they become expensive problems.
Assessment
Systems Audit
A structured look at how data moves through your current tech stack. Where it originates, where it gets stuck, where it breaks, and what's missing. You get a clear picture and a prioritized roadmap for what to fix first.
The Methodology
Every engagement starts with
the same question.
How does information need to move through your business? Everything else follows from that. Here's what the process looks like, whether we're building together or I'm advising your team.
Where does information originate? What form does it take? Where does it need to go?
Design the relational structure before a single field is created. Structure first, tools second.
Hands-on implementation or strategic direction for your team - depending on your engagement.
Edge cases, bulk operations, permission logic, failure modes. Systems are tested to break.
Interactive documentation built from the actual schema. Your team can maintain what we built.
About Rachelle
I came from data.
I stayed for the problems.
I didn't come to this work through one lane. My career has always sat at the intersection of two things: how data needs to be structured, and how work actually gets delivered. For over a decade in enterprise software environments, I was doing both simultaneously - building the data models and managing the projects that depended on them, across industries from retail to large-scale equipment manufacturing.
What that combination gave me was something most consultants have only half of. I understand the architecture underneath a system and what it takes to actually ship it - on time, with real teams, under real constraints.
When I started working with smaller businesses, the problems looked different on the surface but were identical underneath. Data without a clear path. Projects that stalled because nobody had designed the system before they started building it. That gap between strategy and execution is exactly where I work.
& systems
delivery
served
“I've spent 25+ years building data systems that hold up — from enterprise warehouses to the local catering company where the wrong data breaks the whole operation. The rigor is the same. The scale is just different.”
Questions
What people ask
before working with me.
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A business systems architect designs how information moves through an organization - from where data originates to what decisions it needs to support at every stage. The difference isn't that I skip workflow design, it's that I never separate it from the data. I take a human-centered approach: understanding how your team actually works, what they need at each stage, and how information needs to move to support that. The data structure and the workflow are designed together, each shaping the other. When those two things are in sync, you get a system that actually fits, not one your team has to work around.
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Platform consultants build in a tool. I design the system first, and then we choose the right tool for it. The difference is where the work starts: with a clear understanding of how your team operates, what your data needs to do, and how those two things need to work together. The platform comes last, not first. That sequencing is what makes the result hold up as you grow, handle edge cases, and not require a rebuild in 18 months because the foundation wasn't right from the start.
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Fractional advisory is for organizations that have someone who can build - an ops manager, an internal database admin, a small team - but lack a senior technical voice to guide the architecture decisions. You're building things, but you want someone to pressure-test the structure before you invest 60 hours in the wrong direction.
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It means the data in any given phase of your system has enough structure and integrity to support what comes next - reporting, decisions, automation, hand-offs to other systems. Data without legs breaks downstream. It produces reports you can't trust, automations that fire wrong, and exports that don't match. Most small business systems have this problem and don't know it until it's expensive.
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We start with a discovery call - no assessment fee, no deliverable, just a conversation to understand your situation and determine fit. If we move forward, the first phase is always about understanding both dimensions at once: how your team actually works and where information needs to live to support that. Workflow and data are mapped together from the start. Everything else builds from there.
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No. Some clients come with an existing system that needs architectural work. Others come with spreadsheets, disconnected tools, or nothing at all. The starting point doesn't matter much - what matters is understanding how your team operates and what your data needs to do. The right tools become clear once that picture is in focus, and we choose them together.
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Most operations consultants start with the workflow - how work moves through your organization - and build tools around it. I do both simultaneously. The workflow and the data model are designed together, each informing the other. That means when we're done, the system doesn't just reflect your process - it actively supports it with data that's structured to be useful at every stage, not just captured and forgotten.
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A free 20-minute discovery call - high level, no homework required. We'll talk through where you are, what feels broken, and what you're hoping to solve. I'll let you know honestly whether I think it's a good fit and what a logical next step might look like. No pitch, no pressure - just a quick conversation to see if it makes sense.
Templates
Thoughtfully designed Airtable templates built from real client work. Each template gives you a solid operational foundation - with the flexibility to adapt as your business grows.
